Is Your Affiliate Marketing Page SEOd?

Writing by Nick Stamoulis on Friday, 19 of October , 2007 at 1:20 pm

Just because you have an affiliate marketing page on your website to recruit affiliates so that they can do your sales work for you doesn’t mean you should toss SEO out the window. How are you going to get those affiliates if they don’t find your affiliate page?

The best way to optimize an affiliate marketing page for your niche is to optimize it for the words “affiliate marketing” in addition to your most profitable keyword. So if your most profitable keyword is “birds that sing” and you have an affiliate program you want to promote then SEO your affiliate program page around “birds that sing” and “affiliate program.” You will likely get traffic to that page for people looking for an affiliate program related to that keyword.

Another way you can optimize your site for your affiliate program is to optimize it for “affiliate program” and your parent keyword. In other words, if your site is about cockatiels then use “cockatiels affiliate program.” You’ll get traffic for people looking for affiliate programs related to cockatiels.

Of course, you don’t want to rely solely on organic traffic for your affiliate program. The best place to recruit affiliates is from your current customers. Advertise your affiliate program in your newsletter and in a prominent location on your website. Also promote it on your blog and through your other online marketing avenues. You might even run a pay per click campaign based on your affiliate program. How much is one good affiliate worth to you?

Category: SEO for Affiliates

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