If Content Is King, Who’s Wearing The Crown?

Writing by Nick Stamoulis on Monday, October 22, 2007

It’s such a commonly used phrase now it’s nearly cliche: Content Is King. If you’re new to content and web development then you might be wondering what that means. If your an old veteran like myself then you’re probably thinking, “Yeah, no kidding. What’s your point?”

Some people have even gone so far as to modify the phrase to something like, “Unique content is king,” or “Content is the real SEO.” Truth be told, there is no SEO without content. It really is king.

But if content is king then what’s the crown? Is there one, or does the king just run around naked? We’re not talking about some legendary fairy tale here. This is real web business.

Your website content is the best thing you’ve got going for you. It will either make you or break you. It can be your crowning achievement or just be a mote in a dead guy’s eye - whatever that means. But the cold, hard where-the-rubber-meets-the-road truth is … you can’t live, work, or breathe online without content, be it text content, video content, audio content, advertising content, or any kind of content. Your business needs content.

So where does your content come from and what does it say about your business? In a word, it says a lot. It says who you are, what you stand for, and what your values are. You should spend time really thinking over your content - what image you want it to convey, what you want it to say about your business. Don’t just whitewash it. Really think it through. I mean, how else would you treat a king?

Category: Content Development

Read similar posts in Content Development

9 Comments

Comment by Blog07

Made Monday, 22 of October , 2007 at 6:35 pm

Good point, I agree that content really puts your business out there, it really can open the visitors eyes to what your business stands for.

Comment by namecritic

Made Tuesday, 23 of October , 2007 at 1:58 am

Sadly people spend more time choosing what shade of green the header will be than what content will actually be in the website.

Your web design template is just the shell for the content. Need to prioritize what is most important and that means content being more important than the look of your website.

Comment by seo87

Made Tuesday, 23 of October , 2007 at 8:09 am

basically Related Content is King. If you have a website about dogs and you are publishing unique content but about cats than its of no use.

Natural Content is the best content. Just Target the topic and start making points. After that start describing each point and here you got a user friendly and unique content.

Pingback by » PLR Content: SEO or SOL? Search Engine Optimization Journal

Made Tuesday, 23 of October , 2007 at 9:00 am

[...] I talked about the importance of content. I even some got some useful comments. Thanks [...]

Comment by namecritic

Made Tuesday, 23 of October , 2007 at 5:25 pm

I agree with seo87. Once you have been writing web content for awhile, it gets more natural and easier to do seo while you write. It becomes more user friendly and still has all the related search terms you need without having to go back and count the percentages, etc.

Comment by Blog07

Made Wednesday, 24 of October , 2007 at 6:14 am

Namecritic, good point, I agree once you have been writing a while, your mind thinks SEO automatically and it becomes second nature

Comment by namecritic

Made Wednesday, 24 of October , 2007 at 5:51 pm

The funny thing is I was just looking through prweb and what they charge to write a press release. Then they have a separate charge to optimize it.

Why they can’t optimize it as they write it, I’ll never know.

Comment by Nick Stamoulis

Made Thursday, 25 of October , 2007 at 8:20 am

They wouldn’t make as much money.

Pingback by Corporate Blogging: here to stay

Made Friday, 26 of October , 2007 at 2:14 pm

[...] back to the BlogWorks post. The upshot is this: it’s the content, stupid. Content is King has never been more true than right now in this age of massive online verbiage. There is simply [...]