Content As Reputation Management

Writing by Nick Stamoulis on Tuesday, 23 of October , 2007 at 3:27 pm

Reputation management is on the rise. Few people know what it is now, but in a couple of years everyone will need it and everyone will want it. The fact is, you can start right now managing your reputation and all you have to do is what you’re already doing.

Online Reputation Management, or ORM, is a new science and branch of search engine optimization. The key is to improve your reputation by ensuring that you have more positive results for your name or company name online than negative comments. For most of us, that’s pretty simple. Still, sometimes 1,000 to 1 is not good odds. Sometimes, a highly reputable website contains negative comments about us and we have to combat that.

For instance, MySpace is one of the top websites online. What if someone goes online and posts a bunch of comments about you on their MySpace profile. You can’t edit it or delete it. It’s not true. And when some Google’s your name they get this garbage. What do you do?

Well, you could start your own MySpace profile, and you should. But don’t stop there. Set up a Facebook profile, a LinkedIn profile, and other networking profiles as well. Blog under you real name, or company name, and do some article marketing. All of these things, of course, are things you should already be doing. But are you?

SEO is reputation management. The more you do it, the harder you make it for someone else to destroy you. And if you have a lot of high quality, relevant sites with positive things to say about you, the negative will sink like quicksand. Use your own content and get your networks involved too.

Category: Content Development

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