Search Engine Positioning For Consumer Package Goods Companies

Writing by Nick Stamoulis Tweet

(Source) 44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.

Now that’s a study worth quoting. If you are in the consumer package goods industry and you own a website then you sure want to optimize it for the searches that people are making. And you’ll want to make it easy for people to purchase goods from your website or to arrange for those purposes conveniently. The key to understand e-commerce in this industry is to know what motivates people. According to the study,

* 30% were looking specifically for the company Web site

* 73% were researching products

* 64% were seeking help with an actual purchase decision

* Almost 50% were looking for product promotions

Note that 73% of searchers were looking for product information and 64% were looking for assistance with making a purchase. Is your company website making it easy for people to do these two things?

If you want to meet the growing demand for consumers who go online to find product information and to make a purchase there are some tools that you need to become familiar with. Here is my list of tools that you need to focus on to increase your search engine performance and positioning:

• Search engine optimization
• Company blog
• Pay Per Click Advertising
• Press Release Distribution
• Email Marketing
• Link Building
• Social and Viral Marketing

These are all tools that you can use to increase your search engine positioning to meet the demands of consumers in the consumer package goods industry. For more information on these services, contact Brick Marketing today.