Do Churches Need SEO?

Writing by Nick Stamoulis on Sunday, 28 of October , 2007 at 2:02 pm

Does your church have a website? Is it SEOd?

One might be tempted to think that houses of worship don’t need SEO or that faith alone can move search engine mountains. It doesn’t matter how big your mustard seed is, SEO can’t hurt.

I’m not talking about the sleazy kind of SEO that is often engaged in by unethical entrepreneurs who seek a short term advantage over the competition. I’m talking about the tried and true kind of SEO that involves long-term thinking and strategic planning. Sure, your church can throw up a website with a pretty design and all your members can know how to access it to find what they want. But how about visitors? How about those new to town who are looking for a church to join? How about others who are performing religious research and could use the free resources on your church’s website to discover what Christianity is all about?

If you expect people to be able find your church then you need SEO. It isn’t enough just put up a church website and make it look pretty. You should optimize each web page of your church’s website around the right keywords so that people who are looking for certain kind of information in your area can find it. Otherwise, how do you expect your neighbors to pick up their cross? Who are they going to follow?

Category: SEO

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