Is SEO Dying?

Writing by Nick Stamoulis on Thursday, 1 of November , 2007 at 8:07 am

(Source) “Yahoo is ready with a new social-networking service that would let you update and play around with your friends’ profiles.”

With Yahoo! and Google both getting into the social media arena, does that mean SEO is dead? Will search engine optimization be replaced entirely by social media marketing? Already, you can see people online who succeed primarily from their social marketing efforts, with their SEO acting as a supplement to the social marketing. Will that the trend of the future?

I don’t think so. It’s been said before, and every once in awhile someone else will pop in and start telling us all why SEO is dead or dying and will soon be replaced by social media marketing. It’s usually done by someone who isn’t very good at SEO. Here are five reasons why SEO isn’t dying:

• The search engines are built on SEO. If SEO dies, Google dies
• At least 80% of traffic for most websites come through organic search (re: SEO)
• SEO and social marketing are different strategies that compliment each other
• SEO is the underpinning for other forms of online marketing such as PPC, directory listings, and blogging
• SEO came first, it will die last

SEO is far from dead. Every day we hear about a new search engine that is revamping search to make it better. Most of them are just blowing smoke, but the fact that so many people are interested in improving search technology is proof that SEO is nowhere close to being dead.

Category: SEO, Social & Viral Marketing

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