Is Content Still King?

Writing by Nick Stamoulis Tweet

Stoney DeGeyter wrote an engaging article. Unfortunately, I’m not sure I agree with his premise.

The title of the article, “Content is Dead. Community is King Now” pretty much says it. To summarize: Content is important, but it’s not the most important thing. Uh, excuse me, but try building a website with nothing on it – no words, no videos, no audio files, no pictures, no clip art, no graphics, no ideas, just plain old blank white pages. Think it will get anywhere?

OK, to be fair, I do understand where he’ s coming from. People like community, they want to be a part of something, just having a bunch of content on your website won’t guarantee you’ll make sales, or money. True, all of it true. I understand. Still, even if you build a community, the community must consist of content. That content must be quality content and not just useless fluff. In a word, content may have expanded the court, but it didn’t give up the throne.