Outbound Links: One More Reason To Use “Nofollow”

Writing by Nick Stamoulis on Sunday, 18 of November , 2007 at 9:25 am

TechCrunch has lost its PageRank. Duncan Riley explains why.

What it all boils down to is Google doesn’t like sponsored posts at all. Even if you don’t take money for your sponsored posts, Google could penalize you by taking away your PageRank just for saying that a post is sponsored. There are two ways to prevent this from happening.

The first way is to make your statement of adoration toward your sponsors a .jpg file. At this time, none of the search engines can crawl images so it will be safe for awhile. But there is no guarantee that this won’t change in the future.

A better way to protect your PageRank is to include the “nofollow” tag in all of your sponsored links. If you must mention that your blog posts are sponsored, even if you don’t take money for them directly, then be smart about it and put the “nofollow” tag in place. Otherwise, just don’t mention that your blog posts are sponsored. Just don’t mention it.

Category: Link Selling, PageRank

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