Some SEOs Are Too Late For Christmas

Writing by Nick Stamoulis on Tuesday, November 20, 2007 Comments (2)

If you are just getting started on your SEO efforts to promote your Christmas, you are likely too late. It takes at least 30 days, and many times up to 60 days, before new web pages appear in search engine SERPs. If you have a brand new website then you could end up in Google’s supplemental pages for up to six months. That means your Christmas promotions should have begun in the summer.

I don’t necessarily mean your Christmas-only promotions, but I am talking about promoting your website in the general sense. If you are gearing up for the holiday season, you should start your SEO promotions at least 60 days in advance and preferably 90 days. If your website is brand new and you are starting off with Christmas promotions then I’d suggest you add another 90 days onto that. That first 90 days should be spent building your SEO brand. Then once you are out of the supplementals you can focus on the Christmas holidays.

If you are late, don’t worry. Start now building your brand (for new websites). If you have a blog then you can promote your Christmas specials there. Blogs have a way of getting indexed faster than web pages so it makes sense to focus your efforts, this late in the game, on your company blog and use it to drive traffic to your Christmas specials pages of your website. Otherwise, start thinking about Valentine’s Day.

Comments (2)                      Category: SEO                      

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2 Comments

Pingback by » PPC Launch: Now Is The Time To Launch That New Campaign Pay Per Click Journal

Made Tuesday, 20 of November , 2007 at 10:53 am

[...] may be too late for any new SEO efforts, but you’re just in time for new pay per click advertising [...]

Comment by sir jorge

Made Tuesday, 20 of November , 2007 at 1:29 pm

This is great advice, I tried to tell my bosses, they didn’t really get it 90 days ago. Now they are left wondering why we didn’t start earlier.
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