Some SEOs Are Too Late For Christmas

Writing by Nick Stamoulis on Tuesday, 20 of November , 2007 at 10:41 am

If you are just getting started on your SEO efforts to promote your Christmas, you are likely too late. It takes at least 30 days, and many times up to 60 days, before new web pages appear in search engine SERPs. If you have a brand new website then you could end up in Google’s supplemental pages for up to six months. That means your Christmas promotions should have begun in the summer.

I don’t necessarily mean your Christmas-only promotions, but I am talking about promoting your website in the general sense. If you are gearing up for the holiday season, you should start your SEO promotions at least 60 days in advance and preferably 90 days. If your website is brand new and you are starting off with Christmas promotions then I’d suggest you add another 90 days onto that. That first 90 days should be spent building your SEO brand. Then once you are out of the supplementals you can focus on the Christmas holidays.

If you are late, don’t worry. Start now building your brand (for new websites). If you have a blog then you can promote your Christmas specials there. Blogs have a way of getting indexed faster than web pages so it makes sense to focus your efforts, this late in the game, on your company blog and use it to drive traffic to your Christmas specials pages of your website. Otherwise, start thinking about Valentine’s Day.

Category: SEO

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