Site Search: The Analytics Tool That Improves Your Website’s SEO
Writing by Nick Stamoulis on Friday, November 30, 2007 Leave a comment
One great tool you can use to improve your SEO and the user experience on your website is called Site Search. Google Analytics allows you to track what your users are searching for. You can see what pages they are on when they search and where they end up. Then you use the information you gather from the analytics tool to improve the SEO of your website and the experience of your users based on what they’ve searched for on your site.
Site Search is easy to set up, but there is a free and a paid version. Which you use is up to you, but I’d definitely put it on your website, especially if you have a website that has a lot of pages on it. Some of the great information about your site visitors that you can gain from the tool are:
- Search terms they use
- Start pages
- Destination pages
- Categories they search for
- Trending allows you to see individual user statistics over time
- Segments lets you group your users and see how they act as groups
It’s the perfect tool for large websites with lots of information.
Leave a comment Category: Webmaster Tools
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