November Search Data, Bad News for Search Engines that Are Not Google
Google picked up another 2.2% of the search market over November, largely at the expense of Yahoo, which dropped 0.9% to only 17.7%. From Web Pro News: This gives Google 57.7 percent of the search pie. Google's nearest competitor, Yahoo, has just 17.9 percent, and actually dropped 0.9 percent from its October standing. Things were similarly gloomy for MSN and Ask, which lost 1.8 percent and 0.2 percent of market share, respectively, and landed at 12.0 percent and 2.7 percent. We are seeing the market increasingly centered on Google and I, for one, do not think that this is a good thing. The bigger Google gets, the less they will have to compete to stay at the top. Variety is the spice of CLICK HERE TO READ MORE...
Website Copywriting, Closing with a Bang to Generate Sales
When you get caught up in your website copywriting, never forget that the goal of your writing is to sell products or services. Getting people onto a website is only half of the equation, it would be nice if the website copy that you spent time and effort making, could help to push some sales. It is possible to make good web copy that also serves as sales copy. You do not have to change your writing approach a great deal, just ensure that the sales points of the product are covered, include a good hook and if appropriate a link to a purchasing page. The writing side of things is much the same with a greater sales orientation than CLICK HERE TO READ MORE...
Why the Need for Photo Optimization?
If you are not optimizing your photos then you are missing out on photo searches. A photo without proper tags is just a slab of useless color on a page that only looks good to your visitors. Tags help robots and people with screen reading devices make sense of the image. You can keep your alt text simple, but try to make it descriptive enough to give people an idea of what is going on. A picture might well say a thousand words, but you will have to sum it up in one short sentence. Another part of photo optimization, though from a design point of view and not a search point of view is the file size. You have to remember that not everyone in CLICK HERE TO READ MORE...
5 Quick Website Copywriting Tips
Website copywriting can be a tedious task, but with the right approach, things can go quite smoothly and quickly. Prepare a task list - this sounds basic, but it really makes a difference if you have an actual schedule to work to. Make an outline - plan the course of each article that you are going to write, picking a sub-theme for each paragraph. If you have a particular wordcount that you are aiming for, allow 50-100 words per paragraph. End with a hook - End with a catchy sentence inviting people to buy a product, visit a website or whatever else they are supposed to do. Don't overdo the keywords - It just looks spammy. Write for humans, optimize for robots - Keyword might be good for search CLICK HERE TO READ MORE...
Kayak.com Buys up Sidestep.com
Have you ever wondered what the travel search market is worth? Travel search company Kayak.com just paid $196 million for their nearest competitor Sidestep.com. Both companies are involved in travel search, which allows users to find the cheapest flight, hotel or car rental prices online. Marketing Pilgrim: Both companies are profitable. Kayak reached about $50 million in revenue this year, while SideStep is at about $35 million. Together they hope to compete against #1 travel search site (based on number of searches) Expedia. With plans to expand their travel search operation to China, they look set to be doing some great business in the future. CLICK HERE TO READ MORE...
Where and How to Add Keywords to Your Site…
Keywords in your content is one of the most important parts of Search engine optimization. Knowing what keywords to use is only part of the battle. To reach number one you have to use them correctly to make they appearance count the best. It takes a lot of words to convince a search engine that you are a subject matter expert. Also, most sites use images to relay their message to humans, but are now discovering that search engines are blind and do not see images. Or the site content comes from a data base and the data base has little unique content. Or the site accepts feeds from other expert sites but this makes all of their content someone else’s, and they either get no CLICK HERE TO READ MORE...
Mass Domain Registration with Go Daddy
One thing I like to do when I go into a new site development for my own websites is to register as many similar domain names as I possibly can. Over a period of time, I will research domains that apply to the concept that I have conceived. Depending on the website, there may be half a dozen or a lot more. Next, I cull that list of domain names according to my budget and pick out what I believe are the core domain names that can help to build the brand. How many domain names you need depends largely on what the goals are with your site and your brand and just as importantly, on your budget. Truly massive sites might CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
