SEO And Content Are Your Company’s Work Gloves

Writing by Nick Stamoulis on Tuesday, 4 of December , 2007 at 9:35 am

Aaron Wall had an interesting post on his blog today. In response to Matt Cutts’ blog post about paid posts, he addresses scientific research that is sponsored by big pharma companies and how the information on those “research” papers is no more accurate the blather of people paid to write about products. It’s something I haven’t thought about, but he’s right.

This made me wonder just how SEO and research go hand in hand in website content. Many clients will ask us to ghostwrite their website content and massage it to look like their competitors’ content. We always try to discourage this for a number of reasons:

• First, you don’t want to create even so much as an appearance that you are taking content off of someone else’s website; that could land you in legal trouble
• Secondly, original content is king; your content will brand your company - do you really want it to look like someone else’s?
• Most importantly, in order to succeed in the marketplace, you need to stand out; customers want to do business with a company that has a unique position in the market

If your content looks like everyone else’s content then you will not stand out. Your content needs to be unique so that potential customers can see where you fit in within the market niche that you serve, but it also needs to be unique for the search engines. SEO and content are like the right and left glove. Don’t get them mixed up.

Category: Content Development, SEO

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