How SEO Can Make Small Audiences Big

Writing by Nick Stamoulis on Friday, 7 of December , 2007 at 3:29 pm

This story about a missing man who was found is a little bit creepy. But it does illustrate the power of search. The search terms used to find this man and his wife in Panama were rather obscure. She simply Google two first names and the name of a country. She found the “missing person” in a city within that country just hanging out with his wife.

Jordan McCollum brilliantly pointed out a terrific lesson for anyone who wants to be missing. But there is another lesson to learn here as well. For search engine marketers, you don’t have to target popular keywords to be successful. You just need to target specific keywords that could attract a small population. If you give that small population what they want then you could potentially stay in business just by providing a valuable service to a small target market. And all you have to do is have a well optimized website. That’s something anyone can do with the proper training.

                      Category: SEO                      

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