Matt Cutts On Image Alt Tags

Writing by Nick Stamoulis Tweet

Matt Cutts recently posted a video on Google’s Webmaster Central explaining the use of alt tags. I don’t think I need to rehash everything he covers because he explains it pretty well. But, in a nutshell, the alt tag describes the scene in a photo because search engines can’t scan photos. So this is a necessary element for image optimization. Here are some points for you when you are optimizing your images and photos:

• Use the alt tag – every time
• Be descriptive
• But don’t use too many words
• Make sure your alt tag includes your primary keyword
• Don’t stuff keywords into your alt tag
• Make sure you put the right alt tags with the right images

Alt tags are important for image optimization. Now, you can hear it from Matt Cutts: