Big Companies Can Make SEO/SEM Work Too
Writing by Nick Stamoulis on Saturday, December 8, 2007
You don’t have to attend some fancy schmancy PubCon to get some benefit out of it. An article in today’s WebProNews discusses SEO/SEM from a speaking engagement with Melanie Mitchell of AOL. Here are the salient points of the discussion:
- Big companies looking to establish an SEO/SEM strategy need to build a team
- Make the team accountable
- Train the team
- Establish your company’s standards and stick to them
- Provide your team some tools
- Measure and track
I like the list. It illustrates that there is a difference in SEO/SEM for large companies than for small businesses. A small business owner can just go and out and learn about it then do it. A large company has initiatives, goals, missions. Any effort online or off line - even SEO - must conform to the company’s stated direction. That’s why an accountable team who has been trained and given the proper tools is desirable. Every team member can have an area of responsibility related to the overall SEO/SEM mission. Then the team leader should report back to a department head. It’s typical organizational strategy.
The big challenge for big companies is maneuverability. The corporate bureaucracy can make things seem like they’re moving slow. But if you want to succeed online then you need to learn the tools of online business and massage them to fit your company’s mission and position in the marketplace.
Category: Search Marketing
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