Landing Page Optimization Makes Sales Sense

Writing by Nick Stamoulis Tweet

Landing pages are a great way to drive traffic to products that you wish to promote. They are marketing tools and to the vast majority of us they look ugly, maybe even a little spammy, but they move products like there is no tomorrow. A quick landing page optimization checklist is below:

• Did you work from a style sheet?
• Is the content entirely original?
• Are the images optimized?
• Is the material sales oriented?
• Is it longer than 250 words but to the point?
• Did you make an effort to highlight keywords and key phrases that you want your visitors to read?
• Does it flow logically from one section to another?
• Does it include a purchase button?

If you answered yes to all of those questions then you have at least come close to making a good landing page. There are a few things that you need to remember. Keep the content simple, don’t overwrite it and do not try to make it seem too sophisticated, it is a landing page and most people will see it for what it is. Make use of different headings and text effects. A popular landing page optimization technique is highlighting key words and passages in yellow. It looks like you ran a highlighter over the text. It makes some sections really stand out.

If you are interested in more tips and techniques for landing page optimization, then please contact us at Brick Marketing. We are happy to offer you our professional advice.