Website Copywriting Is About Trigger Words
Writing by Nick Stamoulis on Monday, December 17, 2007
In your website copywriting, are you using emotional trigger words? This is the one thing that I see more often on website copy - copywriters not using the trigger words.
Trigger keywords are words that trigger an emotional response. You want that response to be an appropriate response for your product or service - one that inspires action. It doesn’t necessarily have to mean a positive response. Trigger words could be words that provoke fear, love, greed, self-confidence, lust … and it must be appropriate to your product or service. In other words, if your website is about food then you want people to get hungry, not greedy for money.
Website copywriting is all about getting people to respond. End your website copy with a call to action with a strong trigger word. Then watch the dollars roll in.
Category: Content Development
Read similar posts in Content Development
- Links Aren't As Important As You Thought
- Is Your Blog Called "Fluffy"?
- What Is Keyword Stuffing, Actually?
- Why Autorun Videos Will Kill Your Trust Factor
- Is Your Page Load Speed Up To Snuff?
Subscribe to our RSS feed
No comments yet.
Subscribe to our RSS Feed 
