Website Copywriting Is About Trigger Words
Writing by Nick Stamoulis on Monday, December 17, 2007 Leave a comment
In your website copywriting, are you using emotional trigger words? This is the one thing that I see more often on website copy – copywriters not using the trigger words.
Trigger keywords are words that trigger an emotional response. You want that response to be an appropriate response for your product or service – one that inspires action. It doesn’t necessarily have to mean a positive response. Trigger words could be words that provoke fear, love, greed, self-confidence, lust … and it must be appropriate to your product or service. In other words, if your website is about food then you want people to get hungry, not greedy for money.
Website copywriting is all about getting people to respond. End your website copy with a call to action with a strong trigger word. Then watch the dollars roll in.
Leave a comment Category: Content Development
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