Content Development, Ground up or Top Down?

Writing by Nick Stamoulis on Tuesday, 18 of December , 2007 at 8:01 am

A lot of people ask me about what I believe is the best way to kick their sites off. Should they launch the site before it is officially ready for launch? Should they include pages that are under construction? I always answer, why not? The site does not need to be finished for a launch date. You need to make sure that the essential elements are in place, but other than your main pages, everything else can come later.

The core pages for your site are the following:

• Home page / Index
• Contact page
• Company information page
• Core product pages

Everything else can wait, but don’t let it wait too long. You want to start bringing in the traffic and the only way that you are going to do that is with some optimized content.

Category: Content Development

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