Linkbaiting as a Link Building Strategy

Writing by Nick Stamoulis Tweet

Some people criticize link baiting as a genuine strategy for building site traffic. It really depends on the industry you are in. If you are selling a product then it probably will not have that much impact and just be responsible for a traffic spike that comes and goes and does not generate too many leads. If your product, however, is information then link baiting can equate to a successful link building strategy.

Link baiting can help blogs a great deal, as long as you, as the owner, are prepared to put in the hard yards and produce link bait on a semi-consistent basis. If you produce an outstanding article every week or two, you are definitely going to be on the right track. Link baiting helps blogs because it increases subscriptions. If your site becomes known as a good article source then you are likely to have a lot more people click the subscribe button and that means advertising dollars. The more links that you get, the better.