Website Copywriting: The Most Important Ingredient

Writing by Nick Stamoulis Tweet

What is the most important ingredient to good website copy? Is it keywords? Is it repetition of those keywords? Links? Good meta tags?

Answer: None of the above.

The key to good website copywriting is to write copy that gets people interested. The first thing that attracts readers’ attention is the headline. Does your headline shout, “Read me?” If not then you likely won’t find many readers. Learn to write good headlines and people will read what you write.

Next, you must have a good lead-in paragraph. That first paragraph, first sentence, and first image are what will hook your readers. The headline gets them to click on your post or search engine listing. The first paragraph will determine whether they read the rest of your content.

Here are some tips to help you write better website copy:

• Write short sentences
• Write short paragraphs
• Use bullet statements
• Don’t just regurgitate what you find elsewhere – make it original!
• use h1, h2, and h3 tags
• Enhance your copywriting with dynamite graphics

These tips should help you write better website copy. Hope it helps.