Getting Geographic with your Keywords

Writing by Nick Stamoulis on Friday, 21 of December , 2007 at 2:57 pm

Don’t miss out on the benefits that localized content can offer you. It is often an untapped market, especially if you are providing specialized services. The fact is that those of us that have been online almost as long as the Internet, have gotten very good at searching. Late adopters have not done too badly either. Now most people enter at least one geographic keyword when they search.

When I am producing content, I tend to start big and work my way down. I might start with something like: “Pool filters USA,” “Pool filters America,” and “Pool Filters United States.” That is three articles there, it is not really localized, but it is including some geo-targeting. Next, I would drop down to something a little smaller, “Pool Filters California.” To further reduce the area, “Pool Filters Los Angeles.” To go local, “Pool Filters Orange County.”

Don’t skimp, cover all the areas and then cover them again with specific product names, or alternative keywords to “Pool Filters.” Localized targeting makes a tremendous amount of extra work, but it makes perfect sense, drives plenty of traffic and generates leads as local clients can expect to see their goods in a more timely fashion if they live closer to your place of business.

Category: Keyword Research, Local Search Engine Marketing

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