Blog Themes that Make Sense
Writing by Nick Stamoulis on Saturday, 22 of December , 2007 at 2:24 pm
Your blog theme is important not from an SEO point of view, but from a customer optimization point of view. I remember talking to an older Internet marketer that chose not to do business with one company because of its color scheme. It seems strange, but he had a point.
“If I start marketing their products,” he said, “I will have to stare at that color scheme all day long. It is too dark and it is too hard to read. I don’t need the eyestrain.”
The thing was, the site appealed to me visually, but it had a black background with a light gray font which, while stunning, was hard to read. In addition, the font was small, which made it an enormous turn off to my older friend.
Pick your blog’s theme carefully
All the optimization in the world will not help you turn a profit if your customers don’t want to stay. You can get creative and artistic with your headers and stuff, but when it comes to your basic color scheme, light backgrounds and simple fonts work best. Aim for a good contrast with a dark font and light background. Other than that, anything goes.
Category: Blogging
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