Branding Your Blog
Writing by Nick Stamoulis on Sunday, 23 of December , 2007 at 4:00 pm
A quick tip today regarding the branding of blogs. There are a number of things that you need to consider with your blog branding.
- Does the look and feel of the template match your business? - There is nothing worse than finding a template that is just plain inappropriate for what the site is trying to sell. Match the template to your industry in some way.
- Install to the root directory - I really hate to see blogs with /blog in their URL, it looks amateur.
- Create an original header - Headers build atmosphere, make it a good one and you will be happy that you spent the time.
- Add this post to Del.icio.us - Digg
Comment by Martin Dooley
Made Sunday, 23 of December , 2007 at 6:43 pm
Wow for an informative blog, #2 on the list is just silly.
It makes no difference to 99.9% of the population where the blog is installed.
Comment by namecritic
Made Sunday, 23 of December , 2007 at 9:27 pm
But it can make a difference to search engines. Using keyowrds in a folder for your blog is helpful.
You should install it to the root if the domain is just for the blog. Why would you even use a folder if that is the case?
Comment by Marine Bourgeois
Made Saturday, 19 of January , 2008 at 9:45 pm
Of course if the domain is only for the blog, then you’d install it on the root, but if you’re branding your name and therefore use the domain for your industry, it makes PERFECT sense to install your blog in its own directory.
Therefore I think #2 is an incredibly silly thing to say.
