Yahoo! Off Course with Internet Marketing?

Writing by Nick Stamoulis on Thursday, 27 of December , 2007 at 1:02 am

An interesting article appeared in Web Pro News recently concerning the top three search engines. Aaron Wall posits that the biggest difference between Google and Yahoo is with their marketing techniques. Google has marketed very effectively. Yahoo! on the other hand seems to have missed something. A few interesting points were made in the article concerning Yahoo!’s lack of marketing prowess:

Overture Keyword Selector - their public facing keyword tool is unreliable and does not even promote their own brand or their own network on it.

Want to sign in to Yahoo search marketing? Go to sem.smallbusiness.yahoo.com. Yup…2/3 of the companies revenues come through a subdomain of a subdomain.

Yahoo powers millions of domain landing pageviews every day, and are afraid to put their brand on it, all while Google puts their brand (and typically search box) on everything they touch.

Yahoo! is the only search engine with the potential to take on Google. Despite this fact, they have continued to bleed market percentage year after year. One has to wonder if they would do better if they took a leaf out of Google’s book and became a little more aggressive with their marketing approach. Aside from Google Documents, Google is not offering anything that Yahoo! didn’t already have. Why then has Google been able to dominate such a large portion of the search engine market?

Category: Internet Marketing

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