Kayak.com Buys up Sidestep.com

Writing by Nick Stamoulis Tweet

Have you ever wondered what the travel search market is worth? Travel search company Kayak.com just paid $196 million for their nearest competitor Sidestep.com. Both companies are involved in travel search, which allows users to find the cheapest flight, hotel or car rental prices online.

Marketing Pilgrim:

Both companies are profitable. Kayak reached about $50 million in revenue this year, while SideStep is at about $35 million. Together they hope to compete against #1 travel search site (based on number of searches) Expedia.

With plans to expand their travel search operation to China, they look set to be doing some great business in the future.