5 Quick Website Copywriting Tips

Writing by Nick Stamoulis Tweet

Website copywriting can be a tedious task, but with the right approach, things can go quite smoothly and quickly.

• Prepare a task list – this sounds basic, but it really makes a difference if you have an actual schedule to work to.

• Make an outline – plan the course of each article that you are going to write, picking a sub-theme for each paragraph. If you have a particular wordcount that you are aiming for, allow 50-100 words per paragraph.

• End with a hook – End with a catchy sentence inviting people to buy a product, visit a website or whatever else they are supposed to do.

• Don’t overdo the keywords – It just looks spammy.

• Write for humans, optimize for robots – Keyword might be good for search engines, but robots don’t buy products. Make sure that your content is readable for human visitors too.