November Search Data, Bad News for Search Engines that Are Not Google

Writing by Nick Stamoulis on Sunday, 30 of December , 2007 at 9:36 pm

Google picked up another 2.2% of the search market over November, largely at the expense of Yahoo, which dropped 0.9% to only 17.7%.

From Web Pro News:

This gives Google 57.7 percent of the search pie. Google’s nearest competitor, Yahoo, has just 17.9 percent, and actually dropped 0.9 percent from its October standing. Things were similarly gloomy for MSN and Ask, which lost 1.8 percent and 0.2 percent of market share, respectively, and landed at 12.0 percent and 2.7 percent.

We are seeing the market increasingly centered on Google and I, for one, do not think that this is a good thing. The bigger Google gets, the less they will have to compete to stay at the top. Variety is the spice of life and it would be good to see Google take a few steps back to get them hovering closer to 50%.

What is amazing about these figures is that it shows what can happen in a relatively short amount of time. I remember the pre-Google days, back when there was a lot of competition in the search game. Some of the best search engines that I ever had the pleasure of using are now long gone and I can’t help but think that there is little to inspire an upstart search engine company these days.

Category: Search Engines

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