Drupal, Blogging Platform of the Future?
Not everyone uses WordPress for blogging and if current predictions from none other than Aaron Wall of SEO Book, "In the next 2 or 3 years, Drupal will be the CMS of choice." These are echoes of what Brain Turner of Web Pro News said a couple of months ago when he said to, keep an eye out on Drupal as a potential CMS for the future." I must confess that before reading Aaron Wall's article, I had not looked into Drupal much, but his write up got me interested and I have to say, it looks good. Turner makes some very interesting observations in his article which I feel worthy of repeating. On integrating websites: I think it’s especially important to leave plenty of room CLICK HERE TO READ MORE...
Yahoo! Off Course with Internet Marketing?
An interesting article appeared in Web Pro News recently concerning the top three search engines. Aaron Wall posits that the biggest difference between Google and Yahoo is with their marketing techniques. Google has marketed very effectively. Yahoo! on the other hand seems to have missed something. A few interesting points were made in the article concerning Yahoo!'s lack of marketing prowess: Overture Keyword Selector - their public facing keyword tool is unreliable and does not even promote their own brand or their own network on it. Want to sign in to Yahoo search marketing? Go to sem.smallbusiness.yahoo.com. Yup...2/3 of the companies revenues come through a subdomain of a subdomain. Yahoo powers millions of domain landing pageviews every day, and are afraid to put CLICK HERE TO READ MORE...
Reflect your Company’s Image in Your Public Relations Documents
Public Relations covers a vast spectrum of communications, from formal apologies to retractions and press releases. How you handle these situations is a reflection on your professionalism. Pick through any public relations documentation with a fine toothed comb and then check them again. Spelling and grammar errors are of course a big no-no, but you should check carefully as to how the document reads. You do not want to write anything that can easily be misinterpreted, for every misinterpretation can result in one disgruntled customer. Some might argue with me, but I firmly believe that formal language works the best in public relations documents. There are of course exceptions to the rule. You might want to reconsider formalities if your target CLICK HERE TO READ MORE...
Wishing you All the Best in this Festive Season from SEOJ
On the chance that you are not too busy, we would like to wish you all the best for the holiday season. The end of year is a special time not just for those who celebrate Christmas, but also for people celebrating Eid and Hanukkah. Whatever your celebration, it is a special time of year. You might like to take the time to wish all of your customers a happy New Year. We will of course continue writing SEOJ throughout the holiday period, so keep checking back each day to find more great articles. In the coming week we are going to focus on a few topics that we have not covered a great deal here and we will try to CLICK HERE TO READ MORE...
Metrics for Your Blogs
There are some great metrics plug-ins for popular blog scripts. Metrics is a great way to give you further insight into what is going on in your blog, especially if you are not the only person writing. Metrics programs will give you all sorts of useful information relating to your site. If you want to know how many words your writers have written, or how well they converse with their audience, check the metrics. Metrics can help you to identify your key writers. As a general rule, if you are running a blog as a full time enterprise and have more than one writer, then you should definitely consider metrics. Even if you are the only writer, metrics might be worth CLICK HERE TO READ MORE...
Dealing with Massive Content Development Jobs
Just the other day I got an order for forty articles on an obscure topic that requires research to be done in no longer than two weeks. The topic is complicated and requires a certain amount of research, yet I have the utmost confidence in my ability to complete it. I have been in the content development game for some time now and my approach to massive jobs works, for me at least. If you are creating your own topics or keywords for your content, it is a little bit easier. Sure, you will need time to do a little keyword research, but you get to face the job on your own terms. If not, it doesn't matter, but you will have CLICK HERE TO READ MORE...
Branding Your Blog
A quick tip today regarding the branding of blogs. There are a number of things that you need to consider with your blog branding. Does the look and feel of the template match your business? - There is nothing worse than finding a template that is just plain inappropriate for what the site is trying to sell. Match the template to your industry in some way. Install to the root directory - I really hate to see blogs with /blog in their URL, it looks amateur. Create an original header - Headers build atmosphere, make it a good one and you will be happy that you spent the CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
