SEO And Content Are Your Company’s Work Gloves
Aaron Wall had an interesting post on his blog today. In response to Matt Cutts' blog post about paid posts, he addresses scientific research that is sponsored by big pharma companies and how the information on those "research" papers is no more accurate the blather of people paid to write about products. It's something I haven't thought about, but he's right. This made me wonder just how SEO and research go hand in hand in website content. Many clients will ask us to ghostwrite their website content and massage it to look like their competitors' content. We always try to discourage this for a number of reasons: First, you don't want to create even so much as an appearance that you are taking content CLICK HERE TO READ MORE...
Yahoo! Announces Top Searches In 2007
Yahoo! has published its top search for 2007. Any guesses who's on top? If you guessed Britney Spears then pat yourself on the back. It seems the celebrity just can't be out Yahoo!ed. It really shouldn't come as no surprise to anyone. This isn't the first time Britney has topped the Yahoo! chart. But the news does serve as a testimony to the difference between Yahoo! searchers and Googlers. Google hasn't released their figures for this year yet, but you can see what they were last year. If that is any indication of Google search trends then you can bet that the top searches this year will have something to do with search, Web 2.0, or some aspect of online life. CLICK HERE TO READ MORE...
Key SEO Improvements Your Website Needs
This article is a good article. Everyone needs a website, right? Well, yeah, but having a bad one can do you more harm than good. But what does good mean? One thing it means is taking the time to SEO it properly. But SEO is only one thing, a very important thing: * Is your site search engine friendly? * Have you optimized your site for specific and relevant keywords? * Have you acquired a network of high-quality, relevant links? * Have you utilized online PR or social media marketing for its SEO benefits? * Does your navigation menu provide access to your entire site? So which of CLICK HERE TO READ MORE...
MSN Flags Duplicate Content, Watch Out!
Live Search - aka MSN Search - has been showing some of the most aggressive duplicate content filtering I’ve ever seen across any search engine of late. If this is true, it could have some far-reaching consequences for webmasters and SEOs. While Google doesn't necessarily follow MSN, nor does Yahoo!, often times you will find the three big search engines being affected by the same, or similar policies. This is no doubt an algorithmic change for MSN. If so, it may need tweaking. Nevertheless, until then, be on the lookout for declining SERP results, especially if you have articles and press releases floating around that are also on your own website. It's not a given, of course. But if MSN is flagging press releases and other CLICK HERE TO READ MORE...
Funny! Black Hats Tactics Darth Vader Would Love
OK, sometimes it's good to take a break and laugh. Sunday is a good day for that, I think. You'll love this spoof of black hat marketing. I don't want to ruin it for you, but I thought I'd share a few of my favorite nuggets: The "Paris Hilton nose-hair trimmer" - that line is funny Imagining 50,000 inbound links from 1 million "high quality" PR 0 sites is also funny "Matt Cutts is not your fracking daddy" - now that's funny! Being No. 1 for "Lemurian Mahogany Tooth Extensions” is pretty funny And they quote from Jill Whalen, Yoda, and T.S. Eliot (I'm guessing that one of these is not a real quote) :-) So take time out to laugh, then come back and read more great insights into White CLICK HERE TO READ MORE...
MicroSoft Acquires Photo Sharing Site
(Source) Ah, Microsoft. Always late to the game. Maybe it’s a part of their strategy: wait until Google (Picasa Web Albums) and Yahoo (Flickr) establish solid market positions, and then develop or buy an (usually inferior) product of their own and try to corner those remaining 10% of users. It's difficult to disagree with that analysis when MicroSoft routinely shows up late for its own party. You would have thought that the way Internet Explorer beat the socks off of Netscape Communicator back in the 1990s that MicroSoft would have emerged as a major player in the Internet game. Not so. MicroSoft is struggling as a mere minor player and they have no one to blame but themselves. This latest move will certainly do CLICK HERE TO READ MORE...
Domain Name Purchasing: Some Good Advice From The Pilgrim
Just when you thought that what could be said about PageRank has already been said, along comes Janet Meiners to prove you wrong. Awhile back, you might have remember Aaron Wall making comments about how Google isn't fair because they penalized one of his sites. He told the story of how he had bought a domain name and then lost his PageRank and, I believe, his inbound links as well. You should know that if you are buying domain names then that could happen. Janet Meiners offers some great suggestions for people considering buying a domain name: * Be sure the domain has not expired. While you may get PageRank temporarily, it may not last. * CLICK HERE TO READ MORE...



