Search Engine Optimization Steps 1 – 10 12
Dave Davies wrote a 10-step search engine optimization process in 2004 that consisted of the following steps: 1. Keyword Selection 2. Content Creation 3. Site Structure 4. Optimization 5. Internal Linking 6. Human Testing 7. Submissions 8. Link Building 9. Monitoring 10. The Extras (all those things that didn't fit in the first 9 steps) He recently updated his list and now it looks like this: 1. Keyword Research & Selection 2. Competition Analysis 3. Site Structure 4. Content Optimization 5. Link Building 6. Social Media 7. PPC CLICK HERE TO READ MORE...
Google Maps’ New Search Feature
Google Maps now has a new search feature. When you land on the Google Maps page you'll see the usual set up, but if you look to the right of the search button there's a link. It says "Show search options" and a drop down box appears. Click on it and it says "Hide search options." In the drop down box you'll see four options: Everything Location Businesses User-Generated Content These are interesting choices. A search for York County, Pa. (history buffs will know this is where the U.S. Constitution was signed) under "Everything" will bring up several choices as wide and varied as you can imagine: harley davidson giant memorial hospital york hospital yorktowne hotel bae sheetz marcello's wellspan manor care These choices appear as links. Click a link and you're taken to a page that shows all the locations CLICK HERE TO READ MORE...
Fusion Bomb: SEO And Social Applications
For the past year-and-a-half about all you've heard is social media, social media, social media. Either it's StumbleUpon, or it's Facebook, or it's Digg. Now it's MySpace. The once wacky hangout for high school kids with nothing better to do is now developing its own development center. The strange this is that back in November of last year MySpace and Google announced that they were partnering in a join social application called OpenSocial. With MySpace stretching out to improve its social networking capabilities and partnering with Google - in fact, all the search engines now seem to be interested in social media of some kind - it only makes sense that the search engines and the popular social media sites will start figuring out CLICK HERE TO READ MORE...
How To Create A 301 Redirect To A New Page URL
If you redesign a web page and change its URL, you'll need to perform a 301 redirect so that you don't lose any search engine rankings. To do that you need to access or .htaccess file or create one. If you use a CMS, this may pose a challenge for you. If possible, contact the company that manufactured your CMS and ask them if they can help you with a 301 redirect. If you can make an .htaccess file then you can make sure traffic to your old page URL is transferred to the new page URL with no issues. To create a new .htaccess file, you'll need to open Notepad and save it as a blank page with the name .htaccess. Make sure nothing follows CLICK HERE TO READ MORE...
Search Engine Optimization Services Go Wholesale At Above Retail Prices
If you haven't heard yet, Sam's Club, owned by Wal-Mart, is now offering search engine optimization and SEM services to its small business customers. This is no joke. Besides website hosting and design services, Sam's Club is also offering pay per click management and search engine optimization. The pay per click services start at $50 per month "for any budget." That's funny because most pay per click services run 15%-25% of your budget, which means on a $200 per month budget you'll be paying $30-$50. But that's the low end of Sam's Club's PPC management service, and remember, Sam's Club is a wholesale club for small businesses. Some wholesale. Another interesting tidbit: Their SEO service actually claims to provide you the benefit of hand submissions to CLICK HERE TO READ MORE...
Google Introduces New Experimental Views
Google has announced new experimental views: Map View Timeline View Info View I must confess. The timeline view isn't exactly what I expected. From the Official Google Blog: Timeline view does the same thing as map view, but for dates found on the web. This includes dates of upcoming or historic events, or even biographical information -- all generated automatically from your search results. In other words, you can search a timeline of your particular query. If you are doing research on corporate tort law, for instance, then you can search a timeline of relevant events related to that topic. That's a useful search tool, I admit. But what I would consider just as useful, or even more useful, is the ability to filter search results by time of CLICK HERE TO READ MORE...
Video Search Engine Optimization: What Does The Future Hold For Video?
(Kelsey Group) So what are these search engine optimization tactics? One example some clever SMBs (and search engine marketers) have started to use is to have the video on their Web sites linked to the same video that has been uploaded to YouTube. When Google sees that the copy and tags surrounding the video are the same as the corresponding video on YouTube, it will rank the video highly as part of its general favorability of YouTube content. Clever. Brilliant post on The Kelsey Group blog. I was just thinking myself earlier today about new ways to optimize video for the coming search explosion. If you're not up on it yet, the search engines are gearing up for the expansion and growth of video CLICK HERE TO READ MORE...



