Why SEO Is King Of Content Even In Political Races

Writing by Nick Stamoulis on Friday, 4 of January , 2008 at 2:38 pm

This graph showing the Google search and Alexa traffic rankings of this year’s political candidates says a lot. What it doesn’t say is how this information will affect the outcome of the campaigns. Based on the outcome of the Iowa Caucuses, one could conclude that Huckabee didn’t benefit at all from Internet marketing or organic SEO efforts while Obama may have. But the best we can say about the Democratic front runner is that SEO may have helped.

The fact that Ron Paul was the most effective Internet marketer (mostly social marketing) of all the Republican candidates and still did as poorly as he did only shows that the Internet is not a major force in political turnouts. But I believe it will be.

Most people turn to the Internet now as their first source for information. According to the latest figures, about 57%. But what will that look like two years from now? Four years from now? At some point, that number is going to reach 80%. When that happens, political candidates who cannot rank well in the search engines for important key terms aside from their own names will not do well in elections. When that will be exactly, I’m not sure, but I’m banking that it will be before the 2012 presidential election.

If that’s the case, and I believe it is, then how much more important will it be for businesses to do well in search engines if they expect to reach their target markets? It will be extremely important. It is now, but it will be even more important as the competition gets stiffer. And SEO will still be king of content - even in elections.

Category: Content Development, SEO, Search Engine Positioning, Search Engines

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