Optimization Tools: Three Things You Can Do In 2008 To Increase Your SEO

Writing by Nick Stamoulis on Sunday, 6 of January , 2008 at 6:27 pm

If you’re a webmaster who has been around for awhile then you likely have done a few things to increase your website SEO. You’ve probably optimized the dickens out of your web pages. Good for you. You’ve got your keyword density down, your code-to-content ratio optimized, your internal links are perfect, your site structure and architecture are near perfect. Now what?

Well, let this be the year for your website optimization efforts. There are three things that you can do to increase your SEO for the coming year. I recommend them all as a complete package, but if you can only do one of these then do the first one. But all three of these practices are very powerful:

1. Start An Offsite Blog - I mean start a blog, but don’t put it on your website. Instead, buy a separate domain name and put your blog there. In the sidebar of your blog link to each page of your website using your best keyword anchor text. When you write each post on your blog be sure to link to a page on your website. This kind of blog is excellent for building inbound links to your website, which translate into SEO and particularly link building.
2. Article Marketing - Don’t start any paid link building programs. Article marketing works far better and you get great links by engaging in this kind of advertising. It’s free if you do it yourself.
3. Directory Submissions - Apply for a listing to every directory you qualify for. Niche directories, general directories, e-zine directories, blog directories, Yellow Page directories, you name it. If it can be called a directory and you meet the minimum qualifications for inclusion, apply for a listing.

These are called off-site SEO. They are good for link building and links are important. A good number of quality inbound links are perhaps one of the most important aspects of SEO. However, it is getting harder to find good sources of links and the search engines, particularly Google, have made their link quality guidelines much, much stricter. Still, find good links and they are invaluable.

Category: Link Building, SEO, SEO Tools

• Add this post to Del.icio.us - Digg