Internet Marketing Is More than Just Knowing What To Do

Writing by Nick Stamoulis on Thursday, 10 of January , 2008 at 3:01 pm

This article on SiteProNews really says nothing new about SEO. Just look at the suggestions for the Top 10 Internet marketing tips for 2008:

1. Optimize your website’s content
2. Create a content development strategy for your website
3. Invest in a paid search (pay-per-click) campaign
4. Publicize your website through article marketing
5. Develop a social media marketing strategy
6. Create a Company Blog
7. Experiment with video marketing
8. Engage your audiences with web widget marketing
9. Discover the benefits of mobile marketing
10. Create an effective email marketing strategy

This actually reads like a top 10 list for 2007. Nothing on this list is even remotely outside of the box thinking. All of these have been suggested before - like last year - and if you haven’t started doing all of these by now then you are likely behind the competition. The first four items on the list are actually from 2003 or before. The rest of the list is 2005-2007.

This article from Jaan Kanellis is actually more helpful. Just look at the difference in quality between the suggestions. This is fom Jaan’s article:

• Internal Navigation
• Tell Why You’re The Best
• Build Links
• Develop Your Content
• Use Title Tags
• Avoid Duplicate Content
• Know Your Competitors
• Consider your Finances
• Track Your Stats
• Increase Your Load Time/Decrease Your Code
• Evaluate Only One Change At A Time

There is a lot of elaboration that could take place here on each of these points, but they all are important to increasing your SEO benefits. Should you take the first list to heart? Yes. All of those strategies are important. But if you don’t get down in the weeds on your website content, blogging strategy, link building methods, and other important webmaster topics then just knowing that you need to develop your content is like saying a cowboy needs a horse. Sure he does, but he also needs to learn how to ride it, put the saddle on, bridle it, shoe it, feed it, and train it to come when he calls. Can you do all of that with your website?

Category: Content Development, Internet Marketing, SEO

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