Google Has Updated PageRank Again

Writing by Nick Stamoulis Tweet

It’s been three months since the last PageRank update and already Google has started exporting PageRank information. I’ve seen a few sites with increases in PageRank, but I haven’t seen changes in all of them so they may not be done yet. But keep your eyes on the PageRank of your websites and blogs because it may very well be coming.

Of course, PageRanks can go down or up so if you notice a decline in PageRank then you might want to do some investigating to find out why you went down. If you are selling links or it even appears as if you are selling links then you might want to do something about that. One website owner I know had a page – a single page – on his website drop down to gray, which is an indication of no PageRank data and not necessarily a “0″ as if so often stated, from a PageRank of 1. It is likely that he went gray because his page is a list of publications and at the bottom of the page he has a link with an application for other publications to “get more information” about being listed. While he doesn’t have sales information on the page it could be an appearance issue with Google that has caused the drop. Either that, or someone reported him for selling links.

In other words, consider this a warning and a reminder. Selling links isn’t necessarily bad. If it makes you money you just have to weigh the benefit with the penalty. But keep in mind that PageRank can go up or down and if yours goes down this time around you’ll have to look into it to find out why.