SEO Doesn’t Need To Change, Nostradamus

Writing by Nick Stamoulis on Sunday, 13 of January , 2008 at 8:38 am

Every now and then you hear about somebody predicting that SEO will change, mostly because they don’t like us. You hear such predictions, typically, from some pimple-faced adolescent who likes Twittering and loading new apps into his Facebook profile to show all of his friends how cool he is. But he’s sick and tired of seeing Wikipedia listings for every keyword search he performs and gets angry when 8 out of 10 Google search results are irrelevant to what he was actually looking for. Petulance isn’t fun.

These modern day Nostradamuses want us all to believe that search must change, or die. It’s more a hope than a prediction. It likely won’t happen. Not the way they dream of it.

Search engine optimization came about because search engines provided a way for people to find the information they want to find online. Those publishers who had the information figured out that if they wanted to be found by the finders then they had to make their information accessible to their target market. Thus an industry was born.

SEO is not the panacea for all things. It can’t brush your teeth, it can’t treat herpes, it can’t rid your face of all of those pimples, and it won’t bring about world peace. But it can - and does - help millions of people every day find the information they are looking for online. It’s not perfect; there’s no precise science. But if you learn the principles then understanding it becomes much simpler.

Category: SEO

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