Blog SEO: Journalism And Your Business 101

Writing by Nick Stamoulis on Monday, 14 of January , 2008 at 1:17 pm

You might think there is no reason to have a blog. You’d be wrong. If you haven’t considered it before, here’s one more reason to start a blog today.

This new study by Brodeur and Marketwire shows that 75% of journalists read blogs on a regular basis. That’s great, and the study has some useful information in it. But what’s not included in the study, and I think it should be, is just what kind of blogs journalists are following?

Do journalists primarily follow news and politics, or do they follow business, sports, fashion, etc. What areas of coverage of they paying attention to? The study would seem to indicate that if 75% of journalists (broad term) are reading blogs on a regular basis then all types of blogs are being read by journalists. But do the statistics support that assumption? I’d like to know.

Assuming that the answer is yes then a company blog will go a long way to making you an expert in your field. You can bet that if journalists use Google to find blogs then when you are looking for a blog in your area of expertise that you could be the expert they call. Wouldn’t you want that to happen? Well, it could; and it all boils down to one thing: Search Engine Optimization.

The rules of SEO apply to blogs as well as websites. If you are writing about one particular niche area every day then over a period of time you stand a very good chance of ranking your blog higher in the SERPs for the keywords that are important to you. Instead of relying on hundreds of dollars for press releases you can put that money into your blog and become an instant expert and add credibility to your portfolio. When journalists need an expert to interview, who do you think they’re going to call?

Category: Blogging, SEO, Search Engines

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