Domain Testing Tricks

Writing by Nick Stamoulis on Monday, 21 of January , 2008 at 9:05 am

Before you register a new domain name there are a few tests you should run before you just jump in. These domain testing strategies should help prevent you from making a huge mistake you’ll regret later:

• Look for singular and plural versions of the domain name you are interested in
• See if hyphenated and non-hyphenated versions are available
• Google your desired domain name to see if there are potential misspellings that might hinder your brand
• Check for popular misspellings and look to see if those domain names are available as well

Any domain name is close to the one you actually want that could be a landing place for a visitor trying to find you should be purchased along with your primary domain name and redirected to the actual site your content will live on. This is a precautionary measure. Many people do type URLs directly into the browser. Misspellings, plural versions, and other “close-but-no-cigar” URLs will frustrate visitors trying to find your website and they may not realize that they’ve made an error. You could lose a customer for life and it’s such a relatively small expense that it could cost you more not to do it.

Category: Domain Names, SEO

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