Back To The Basics With Rand Fishkin

Writing by Nick Stamoulis Tweet

Rand Fishkin stared something he calls “Whiteboard Fridays.” I think he’s trying to compete with Matt Cutts. Whatever his motive, though, I think his videos are pretty cool. He has one for today and I’ve got to admit, for a pretty basic understanding of search engines, he gets right down to the brass tacks.

The score of his feature film is Technologic by Daft Punk (great selection, Rand!). Rand takes the whiteboard and explains in easy-to-understand, very simple language, just what happens when searchers create a search query as well as the kind of information they need to have on hand before addressing the query.

The video is very, very basic so if you know this information already then don’t bother, unless you just want to see Rand’s whiteboard use the ‘F’ word. But if you don’t have a clue and you really want to know how search engines catalog information and what they do with it when you search for information, well, Rand’s the man. Watch the video here.