SEO Content Is A Sales Tool So Use It

Writing by Nick Stamoulis on Saturday, January 26, 2008

I read so much that I forgot exactly where I read this this morning, but I did read somewhere that technical SEO was going to die. SEO of the future, the bloggers point was, is going to include marketing tactics and strategies. I would argue that it already does.

This morning’s SEOJ post discussed this in part. Many new SEOs focus a great deal on keyword writing and links. What they fail to see is that SEO also incorporates a certain level of selling. Your website must sell. If it doesn’t then you are wasting your efforts.

Here are some helpful tips to ensure that the website copy, the SEO, does more than just filter keywords onto your page, but actually does something on the sort of selling your business, product, or service:

Plan your site architecture before you start (which pages will link to which other pages?)

Write each web page with a goal in mind

Every web page should have a call to action - what do you want the reader to do?

Use trigger words - people purchase emotionally and justify their purchases with logic; therefore, appeal to their emotions with trigger words

When possible, fuse your important keywords and trigger words into one

Use color, bold and italics, links, photos, and other page design elements intelligently

Grab your visitors’ attention and keep it

Sell the benefits, not the features

It would help if the person writing your website copy studies more than just SEO. They should also study sales techniques. They need to understand what makes people buy. When they can do that then they write a web page that sells.

Category: SEO

Read similar posts in SEO

3 Comments

Comment by RIP SEO

Made Sunday, 27 of January , 2008 at 12:40 am

Hate to say it, but Wal-Mart is about to take over the SEO industry.

http://smartstartup.typepad.com/my_weblog/2008/01/wal-mart-announ.html

Comment by bestofmoney.info

Made Sunday, 27 of January , 2008 at 6:14 pm

I agree with RIP SEO,
As the web become more commercial, the Big Multinationals will take over it like Oil

Comment by namecritic

Made Sunday, 27 of January , 2008 at 6:27 pm

RIP SEO, now thats funny I don’t care what anyone says.

First the SEO business will evolve. At least some will. Others won’t evolve and be gone. Just like any business or industry.

So many have predicted things like this. The Internet is just a fad was said by corporate CEOs in the 90s. People said social bookmarking would never be anything but a fad. People say SEO is dead all the time. Bill Gates said no one would ever need more than 256k of memory. IBM said there was no money in software. Xerox said no one will ever have use for something called a mouse. Hewlett Packard said there would never be a market for personal computers.

So predictions aren’t all that good are they?

And anyone who gets their SEO done by Wal-Mart isn’t serious about operating an online business anyway. I liked your post on that on your blog.