The Keyword Conundrum: What’s Really Important

Writing by Nick Stamoulis on Sunday, 27 of January , 2008 at 2:31 pm

One could get the impression by reading some commentary on keywords and SEO that the most important aspect of a web page is keyword usage. Don’t be fooled, keywords are important, but let’s not inflate their importance.

What’s really important in SEO is that you convey a sense of language and stick to an original idea expressed in a unique fashion. SEO is more than keywords and links, although it does utilize both. Keywords are important, but so many SEOs rely on keyword stuffing and too much importance on keywords will lead to their overuse.

That’s why I always recommend one or two rewrites of a web page before you settle on it. Write your web page with all of your keywords in tact first. Put as many keywords in there as possible. Write for the keyword so that you get it in as many times as you can. On the second rewrite, go back through and see where you can take a keyword and change it to something else without changing the meaning of the text. You don’t want to do that too many times or you’ll strip your content of all of your keywords, but you do want to do it enough so that your content is not keyword dependent. The idea is to convey useful information to your readership. Make your content interesting for human readers first and keyword-rich for spiders second.

Category: SEO

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