Scannable SEO: Are Your Web Pages Readable?
People don't read online. They scan. Sometimes gravitate. I swear, one time I think I saw a searcher float, but she was drinking. OK, all jokes aside, people don't read your web pages. They either scan them - if they're scannable, or leave. Only some of your scanners will actually stop and read something if its piques their interest. Otherwise, they scan and move on. So how do you gather their interest? Well, first, you have to attract them to your page - either through a well optimized pay per click campaign or a well optimized organic search listing. Let's assume organic for a moment. You first need to make sure that your page title is optimized and says exactly what you need it to say to get CLICK HERE TO READ MORE...
The Keyword Conundrum: What’s Really Important
One could get the impression by reading some commentary on keywords and SEO that the most important aspect of a web page is keyword usage. Don't be fooled, keywords are important, but let's not inflate their importance. What's really important in SEO is that you convey a sense of language and stick to an original idea expressed in a unique fashion. SEO is more than keywords and links, although it does utilize both. Keywords are important, but so many SEOs rely on keyword stuffing and too much importance on keywords will lead to their overuse. That's why I always recommend one or two rewrites of a web page before you settle on it. Write your web page with all of your keywords in tact first. Put as CLICK HERE TO READ MORE...
Do WordPress And HTML Play Well Together?
Some WordPress bloggers, I've discovered, try to take their limited knowledge of HTML and apply it to their blogs. You can't do that. The reason is real simple: You aren't building a web page. If you want to build web pages, that's fine. Do it in a text editor and ftp it. WordPress was not designed for that. You can build really cool web pages in WordPress, but not in HTML. All you have to do is create a page and start typing. WordPress does the rest. That's the beauty of the software program. That said, there are some limited HTML code that you can use to enhance your blog posts. Even then, WordPress has tag icons that you can click on for most of them: b CLICK HERE TO READ MORE...
SEO Content Is A Sales Tool So Use It
I read so much that I forgot exactly where I read this this morning, but I did read somewhere that technical SEO was going to die. SEO of the future, the bloggers point was, is going to include marketing tactics and strategies. I would argue that it already does. This morning's SEOJ post discussed this in part. Many new SEOs focus a great deal on keyword writing and links. What they fail to see is that SEO also incorporates a certain level of selling. Your website must sell. If it doesn't then you are wasting your efforts. Here are some helpful tips to ensure that the website copy, the SEO, does more than just filter keywords onto your page, but actually does something on the CLICK HERE TO READ MORE...
SEOs Are Marketers Too
Does your SEO know how to sell? Can he put together a marketing plan for your website? These are skills that more and more SEOs will have to learn in order to be more competitive. Soon, SEOs who know how to SEO a web page, but they don't know how to use that web page to sell a product, will fall out of fashion. In essence, your website is a sales brochure. Either it converts traffic into money for you, or it's useless. SEO is fine and dandy. Yes, you should write your content so that you rank well for your key terms, but does it make much of a difference if you get tons of traffic and no sales? It should. Unless your website is an CLICK HERE TO READ MORE...
Back To The Basics With Rand Fishkin
Rand Fishkin stared something he calls "Whiteboard Fridays." I think he's trying to compete with Matt Cutts. Whatever his motive, though, I think his videos are pretty cool. He has one for today and I've got to admit, for a pretty basic understanding of search engines, he gets right down to the brass tacks. The score of his feature film is Technologic by Daft Punk (great selection, Rand!). Rand takes the whiteboard and explains in easy-to-understand, very simple language, just what happens when searchers create a search query as well as the kind of information they need to have on hand before addressing the query. The video is very, very basic so if you know this information already then don't bother, unless you just want to CLICK HERE TO READ MORE...
Domain Tasters Beware!
So far it's just a rumor, but WebProNews is saying that Google is considering a move that will restrict sites less than 5 days old from publishing AdSense ads. I think that would be a good move. Google has always maintained that it's function is to keep the search results pure. Well, that isn't happening, and domain tasting is one reason why. Domain tasting is the practice of purchasing a domain name for the purpose of testing its ability to earn income by throwing AdSense ads on it. Domain tasters will place ads on new domains within that five-day period and if they make enough money to make it worth their while then, and only then, will they keep the domain for long-term sustainability. CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
