The Relative Value Of Search Engine Optimization Principles
Search Engine Optimization experts disagree. A lot. Kind of like radio commentators during election season. And that's why you'll often find conflicting advice or contradictory statements from one search engine optimization blog to the next. The interesting thing is every Search Engine Optimization professional thinks he's right and the other guy is wrong. Could it be that maybe every Search Engine Optimization pro is right? In a relative sense, Search Engine Optimization is not necessarily about what is true or factual, but about what is effective. If it works for me then I believe it's true. Someone else could disagree and still be just as right. For instance, some Search Engine Optimization gurus will tell you that having your keyword in your domain name isn't necessary. To CLICK HERE TO READ MORE...
Which Search Engine Is Slower At Ranking New Sites?
(Aaron Wall) Can you rank a new site in Yahoo! for terms like insurance without getting it nuked in Google? What makes Yahoo! so much slower at ranking new sites than the other major search engines? I find this question interesting coming from Aaron Wall. In my experience, I've seen MSN Live slow on the uptake in ranking new sites for Search Engine Optimization. Occasionally, I've seen Yahoo! slow in accepting new sites. But I rarely see Google take to a new site very slowly, aside from its famed "Sandbox," that is. I'm sure Aaron Wall has reasons for pointing out that certain sites are getting listed at Yahoo! slower than they are at other sites, but it isn't like that for every site. CLICK HERE TO READ MORE...
Does Your Content Sell?
Content is a huge part of website development and Search Engine Optimization, but what is it? Lest you think I've gone and flipped my lid, let's be honest: The definition and nature of content has changed since 1999. To hear some people talk about it, you'd think content was nothing more than words on a web page. But there's more to it than that. Essentially, content is anything that contributes to the essence of your website. By essence I mean its meta-qualities - not meta as in metatags, though it does include your tags - but meta as in over and above merely what you see on the page. There are three types of content within this definition: On-page content Off-page content "Behind the curtain" content Your on-page content is CLICK HERE TO READ MORE...
Why Links Are More Valuable Than Content
You've heard it said often enough: "Content is King." But is it? Second-rate Search Engine Optimization experts and followers all over the Internet will repeat this mantra over and over again as if it is true and add such silly wisdom - let's call it Sisdom - as "If content is king then link building is queen." Yeah, right. Let me tell you why this is all wrong. Any schmuck can put content on a web page. In fact, a web page is not a web page without content. Try putting up a blank white screen with nothing but your html and body tags. Call that content and every goober with a hat on will laugh at you. (The goobers without hats will stare blankly.) I've seen CLICK HERE TO READ MORE...
Nasty Backlinks Could Kill Your Reputation
I'd like to confirm the backlink question posed at WebProNews recently. Do spammy backlinks hurt you and your Search Engine Optimization efforts? Yes, they can. But it does take a lot. Let's say you run a small business website that is beginning to attract spammy backlinks from porn sites, pharmaceuticals hawkers, and spam blogs. You'd better have a bunch of good links going in because if you don't then those nefarious backlinks could hurt your reputation in a really bad way. It's not the value of the links per se; it's more the quantity of the bad links and the percentage of bad links compared with your good links. If you have just 10 good links, because you're a fairly new site, and you start getting CLICK HERE TO READ MORE...
How YouTube Personalization Can Help Search Engine Optimization Your Website
YouTube is rolling out a beta version of a personalized home page. I think this is great and could have implications for Search Engine Optimization. I think this is a sign that Google sees its personalization efforts as successful. I assume I don't need to remind you that Google now owns YouTube, which means the move is a Google executive decision. So the Search Engine Optimization implications are even more far reaching than one I'm about to tell you. In terms of Search Engine Optimization, since many webmasters use YouTube videos as embeds on their blogs and websites, personalization could make these embeds more accessible. If I, for instance, have a tendency to embed videos about search engine optimization and CLICK HERE TO READ MORE...
Can Semantic Language Content Include Keywords to Help with Search Engine Optimization?
Most people aren't aware that search engines already perform some limited semantic language analysis. Of course, there is a long way to go, but you can get ranked for your important key terms with semantic language techniques on your web pages. That doesn't mean you can abandon your keywords. To make the best use out of semantic language search, you should still use keywords on your website content, but you don't have to stuff your content with keywords. Instead, if you notice that you have a lot of your keyword on the page, substitute some of those keyword instances with synonyms for your key words and phrases. For instance, if you are writing about internet marketing, try useful synonyms like "online marketing," "online advertising," "internet promotions," CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
