Urchin, Beta Version, A Tough Case Hard To Beat
Writing by Nick Stamoulis on Saturday, 2 of February , 2008 at 9:48 am
“Just an urchin living under the street,
I’m a hard case that’s tough to beat, yeah ….”
I bet you never thought I’d quote Guns N Roses lyrics on this blog, but since Google has issued its new analytics software, Urchin, into beta, I thought it would be appropriate.
The Google Analytics Blog has a cool screenshot of what the cool new software looks like. What I like about Urchin is that you can actually run Google-like analytics right from your desktop, which is real cool if you have uncrawlable web pages that you want stats on. For instance, if you need to analyze what goes on behind your firewalls or you have a password-protected membership site and want to see what your members are up to. It’s also useful if you prefer to store your analytics information on your local server rather than have to log in to Google every time you want to see it.
There is a 90-day free beta version available, but the cost of the software upon final rollout will be $2,995. Features include:
- More accurate geo-identification of visitors
- Cross-segmentation options similar to Google Analytics
- E-commerce and campaign tracking included (no longer requiring additional modules)
- Vastly improved embedded scheduler to more easily manage processing and re-processing jobs
Improved user interface - More robust log processing engine
So if you think you a real hard case tough to beat, give the new Urchin software a go.
Category: Analytics
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