Are Submission Services Necessary?

Writing by Nick Stamoulis Tweet

You’ve been told time and time again that directory submissions are necessary to help build up your link portfolio. But just how necessary are they?

Well, it depends. For the most part, it is a necessary link building strategy for search engine optimization but be careful who you hire to do it. There are a lot of directory submission and search engine optimization companies out there that promise you the moon, but all they really do is mass submit your website to directories and there is no follow through. If you’re going to pay someone to submit your website, e-zine, or blog to a directory then you should pay someone to do it manually. Otherwise, you’re really just wasting your dollars.

I highly recommend directories. They do provide you with one way links and many of them are from high PR sites. But don’t fret about it. Many websites have done very well without directory submissions. What the directory submissions do for you, though, is provide you with inbound one-way links that can prove valuable to your trust factor over time. But it isn’t the most important thing to be doing with your time and money. Building well optimized high value content pages for your website is far more important.