How To Guarantee You Are No. 1 In Every Search Engine Results Pages

Writing by Nick Stamoulis Tweet

It’s the most coveted position in all of cyberspace – No. 1 on Google. Everyone wants it. Only one person per keyword phrase can have it. There is more than one strategy for getting you there and plenty of people out there to work as hard as they can to prevent you from doing it. There are tons of others who will promise to get you there if you just pay them enough money. They rarely, if ever, deliver on their promise. But you, yes You, can ensure that you appear in the No. 1 position on Google for every keyword phrase important to you and it won’t cost you a single dime, not a penny – no squeaky checks made out to the Late Night Search Engine Optimization Crew, no pay per click dollars and cents, and no greasy search engine palms. Are you ready? Drumroll please.

The secret to ensuring that you snag the No. 1 position in every search engine results page for every keyword phrase that is important to you is to own the search engine.

No, I don’t mean that your name has to be Brin, Page, Lanzone, or Yang. What I mean is, you should start your own search engine, and you can do that with investment and no money down. Google has a custom search engine creation platform that allows anyone – yes, anyone – to create their own search engine and set the parameters for its searches. You can even set those parameters to ensure that you appear No. 1 in every SERP.

There are two ways to set up your own search engine powered by Google. You can opt for the standard edition, which requires that you allow AdSense ads on your SERPs, or you can opt for the business edition, which costs $100 per year and there are no ads. The standard edition is free.

When you set up your search engine, you give it a name and establish what websites it will crawl. You can designate specific websites or tell the Google robot to crawl the entire web. You can even designate specific websites not to crawl if you want to shut out your competitors. But why would you want a search engine?

There are several reasons. First among them is to give your website visitors a way to search your own website. If you have a large website, this will prove to be a very valuable service for your users. You don’t want them fumbling around on your website looking for stuff when they can just search through Google and find what they want in seconds. But another reason you might want your own search engine is to allow collaboration with competitors and partners, attract new visitors to your site, and provide more add value to your customers. Even if you allow the search robot to crawl other sites, you can make your search engine weighted to favor your own website above others. Search Engine Optimization criteria will still be considered, but if it comes down to your website and that of a competitor’s, all other things being equal, you’ll appear higher in the search engine results.

Owning your own search engine may not be a dream of yours, but if you want to help your site visitors find things on your website more easily, and you want to attract new visitors through other websites, then your own search engine could be very useful – even if you aren’t No. 1.

Go ahead. Create your own search engine now.