Targeting Keywords On Your Home Page and Search Engine Optimization

Writing by Nick Stamoulis on Friday, 8 of February , 2008 at 10:36 am

Kalena Jordan was asked the question, “What keywords should my home page target?” Of course, as Kalena points out, there are a million different ways to answer this question. It really depends on your preferences. But she does a good job of giving a very simple answer that works. Here are some alternatives:

• Target a long tail search term on the home page and use related long tail search terms for the internal pages while linking each internal page to your store, a single page that includes descriptions of the products you sell along with photos and a shopping cart system.
• Search Engine Optimize your home page for the most popular item in your store AND the generic search term, then use the internal pages to target key terms related to each item you sell; start a company blog on your website that discusses how each item you sell can be used.
• Make your home page your storefront and each internal page an optimized web page that describes each item you sell in more depth

There is no limit to the ways you can build a web page and optimize it according to the standards of your industry. The best way to do it is to analyze your competition, study their strengths and identify their weaknesses, then fill a niche within your search engine optimization strategy.

Category: Keyword Research, SEO

• Add this post to Del.icio.us - Digg

No comments yet.