Are Press Releases for Search Engine Optimization?
Writing by Nick Stamoulis on Friday, 15 of February , 2008 at 4:59 pm
Much has been said about online press releases. How they’re important for branding, building an online business, getting lots and lots of publicity. But you can use them for Search Engine Optimization?
Absolutely.
Links in your press releases work the same way as links anywhere else online. But it may not necessarily be just about the press release distribution website. Like article marketing, you can submit your press releases to distribution websites that are visited by newspaper, television, radio, and Internet journalists. These press releases are then used to promote your company and products on news sites and sites related to your industry.
There are two ways a press release can be used by these other companies:
- The press release can be used just as you wrote it, links and all
- Or the news site or industry site can contact you for an interview
That second way is the way most press releases attract attention. You’ll get a call or an e-mail from a news or industry website wanting your opinion on a topic or wanting to do a story on your company. In the story, they will usually use link to your website. That link will count as an inbound link for you website and it will garner the same link juice that any other link will, subject to relevance, authority, etc. Overall, press releases can be a great addition to your search engine optimization.
Category: Link Building, Online Publicity
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