Blogger.com Is One Hot Neighborhood Despite Spam
Writing by Nick Stamoulis on Saturday, 16 of February , 2008 at 4:02 pm
Blogger.com may be the worst neighborhood in cyberspace, but it is owned by Google, which makes it one of the best search engine optimization tools in your arsenal.
Because Google is one of the most authoritative sites online, if you have a blog at Blogger.com then you could pass on some very important link juice to yourself. In some experiments that I’ve seen, a Blogger.com blog will improve your link building, which in turns improves your search engine positioning. It does this the same way that any other inbound links do except that, because it is owned by Google, you may get additional points due to Google’s authority.
This won’t work for everyone, however. If you are a spammer, you can count on getting your Google blog flagged and eventually taken down. But if you are not a spammer then a Blogger.com blog can help you. It’s free, which means you can set up a blog for about $10 per year less than you can by owning your own domain name. If you blog every day then the benefits should be close to the same. The downside is that you don’t own the property and therefore, theoretically at least, could lose it at any time. But I’ve seen business owners start off on Blogger.com and transfer to their own domain name after a few months with relative ease.
Whether you go with Blogger.com or your domain name (and just for the record, I support your own domain name), you’ll still benefit your business with an offsite blog.
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